YOUR DNA

Design Summary - Your Digital News Agency

Hidden meaning through colour: Green highlights subtly reveal OUR (ownership, pride, community) and DNA (Digital News Agency).

Colour alignment: Uses the signature green from Digital Advantage and DISC Manchester to stay visually consistent across shared platforms.

Retro digital feel: Influenced by print heritage, pixel glitches and early digital screens.

CMYK influence: Uses bold, blocky colour contrasts inspired by CMYK printing, linking digital identity to traditional press methods.

Strong structure: Rectangles and squares add clarity, order and a sense of institutional trust.

Pixel-style font: A bold, digital-first aesthetic rooted in early tech culture.

Pointy top-right corner: Avoids clashing with the pixelated 'Y' and subtly echoes the shape of a speech bubble, reinforcing themes of communication and digital messaging.

Consistent cross-platform identity: Designed to align seamlessly across social, web and print.