UVMsoft Ltd

Brand Identity for a Vehicle Software Startup

UVMsoft Ltd is a startup focused on developing advanced software for the automotive sector. They approached Buttons Digital for a brand identity that would position them as innovative, dependable, and ready to scale within a competitive tech landscape.

One key requirement was that the branding needed to be colourblind-friendly, ensuring accessibility and clarity across all touchpoints. I developed a high-contrast, minimal colour palette tested for common forms of colour vision deficiency paired with a clean, angular symbol that communicates motion, precision, and connectivity.

The final identity combines geometric structure with modern typography and scalable application. From product interfaces to pitch decks, the brand works consistently in both colour and monochrome, ensuring it performs in real-world scenarios—from dashboards to documentation.

This project reflects Buttons Digital’s approach to inclusive, future-ready design where every choice supports both form and function.